Hi Reader,

​

Ever been part of a brand values exercise?

It's what company leaders or entrepreneurs do to define their core mission, or to describe their work culture.

Or, if you want to build your personal brand a.k.a. what all the cool kids (and grownups) do to stand out in a noisy/crowded world, it's an exercise to help pick what floats your work boat.

My relationship with brand values exercises started out a little rocky.

That's because I found myself in one too many work settings where the values were listed as one thing on paper, and showed up as something wildly different in practice.

So, for a long time, I was skeptical if brand values were actually, well, valuable.

Slowly, but surely, the tide began to turn for me.

I encountered companies who walked their brand values talk.

I met entrepreneurs who created, refined, and (when needed) revised their brand values, so that they could continue to grow, and serve, and thrive.

And, more recently, I've met performers who express their values through their music.

Not in a hit-you-over-the-head way, but with subtlety, and beauty, and grace.

What they care for, or care about, is woven into the fabric of their songs and performances.

That's when their values cease to be mere words on a page, and simply become their way of being.

Can we BE our values, as we move through work or life? Absolutely.

Is it an easy and friction-less path? Nope. We're human, after all. Prone to slip and slide. 🙂

Is it still a path worth pursuing? You betcha.

When you know what you value, and why...you can design a path that works, and works best, for YOU.

Some of our values remain a constant throughout our lives.

Others may need to shift, or be re-prioritized, as external circumstances change.

Are you on a values-based path that you (still) feel is worth pursuing?

Or are you feeling a nudge to move into something...something different, something more?

I. Can. Help. With. That.

More details next week.

Till then, have a fabulous week ahead! ✨

​

​

Rock on, Reader ✌️

Want help to bring more peace into your world?

​Take my 2-minute "What's Your Jam" quiz and learn what your favorite songs say about your road to peace.

​